Figma Brand Guidelines

The Complete Guide to Developing Figma Brand Guidelines

in Brand Strategy on July 8, 2024

Figma brand guidelines is important for keeping the personality of your business consistent and strong. Figma is a powerful design app that lets everyone work together to create brand rules that everyone must follow. This guide will show you how to make Figma brand rules to ensure your brand’s look and message are the same on all platforms.

What are Brand Guidelines?

Brand Guidelines, sometimes called a style guide or brand book, are rules that show how your brand works. On all platforms, they help your audience know your business. So these rules often cover logo use, color schemes, fonts, images, etc. Your business will look and feel the same on all devices and media, thanks to them.

Why Figma for Brand Guidelines?

There are several reasons why Figma is the best tool for making brand guidelines. Following the given below

Collaboration: Figma lets multiple people on the same team work on the same page simultaneously. This makes it easy to get comments and make changes in real-time.

Cloud-based: Figma ensures your team can always access your brand rules.

Versatility: Figma can handle a lot of different design features, such as font, color schemes, and logo, and it can be used more often.

Integration: Figma brand guideline fits in perfectly with other tools like Slack, Zeplin, and Trello, enhancing workflow efficiency.

Step-by-Step Guide to Creating Figma Brand Guidelines

Figma Brand Guidelines
Step-by-Step Guide to Creating Figma Brand Guidelines
Define Your Brand Identity

Define your business’s identity as the first step in making brand rules. For example, your brand’s purpose, vision, beliefs, and personality. This information will help you make other style choices.

Create a Brand Logo

Your logo is the most important part of how people know your brand. You can use graphic tools in Figma to make your image. Ensure that your image can be used in several different ways and shapes.

Establish a Color Palette

An easy-to-recognize color scheme is important for remembrance. Using Figma’s color styles, create a palette with primary, secondary, and third colors. Give the exact color numbers (for example, HEX, RGB) to keep things consistent.

Choose Typography

Typography is a big part of how people think about your brand. You can set different text styles for headers, body text, and other parts of a Figma document. Pick types that fit your brand’s style and are easy to read.

Design Icons and Imagery

Icons and pictures should match the general look of your brand. In Figma, you can make a library of icons for all your projects. Set rules for picture styles, drawings, and other visual aspects regarding imagery. 

Define Layouts and Grids

Layouts and lines that are always the same will give your ideas a solid structure. Layout lines and guides in Figma can help you set the rules for spacing and aligning your drawings. This helps ensure that all your items have the same look and feel. 

Include Usage Guidelines

Make it easy for people to understand how to use every part of your brand. There are rules about logos (like minimum size and space), colors, and fonts. Remember to give examples of both correct and incorrect uses. 

Create Interactive Prototypes

With Figma’s modeling tools, you can make versions of your rules that people can interact with. This lets everyone involved see how the different parts work together in real-time, which helps them understand the brand standards better. 

Share and Collaborate

Efficiently distribute your brand guidelines to your team using Figma’s collaborative capabilities. Gain access to your team members and collect input by using Figma’s sharing tools. This guarantees adherence to the rules and that everyone agrees. 

Regularly Update Your Guidelines

Brand guidelines are essential for brand standards to change and develop within your company. Examine and update your guidelines in Figma regularly to reflect any modifications to your brand strategy or design trends.

Benefits of Using Figma for Brand Guidelines

Figma Brand Guidelines
Benefits of Using Figma for Brand Guidelines

There are several advantages to using Figma for business guidelines:

Real-Time Collaboration: Teams can work together simultaneously, speeding up making and updating rules.

Accessibility: Figma is in the cloud; everyone can quickly get to the most up-to-date version of the brand standards from anywhere. 

Prototyping: Interacting with prototypes, stakeholders can better understand how design elements work together.

Scalability: Figma can quickly grow with your brand, so it’s an excellent way to keep your brand consistent over the long run.

Tips for Maintaining Brand Consistency

Teach Your Team: Make sure everyone knows how important it is to follow the brand rules. If you need to, hold training classes.

Regular Audits: Occasionally review your designs to ensure they follow the brand standards.

Feedback Loop: Ask team members to give feedback on the rules and suggest ways to improve them.

Use Templates: Make templates for typical design jobs to save time and ensure everything is the same.

Write down everything: Keep careful records of all design choices and rules. 

Common Mistakes to Avoid

Figma Brand Guidelines
Common Mistakes to Avoid

Guideline Oversimplification: Your rules must be simple and straightforward. Rule sets that are too complicated and hard to understand should be avoided.

Problems with consistency: Make sure all your brand standards are the same. Disparities can make your team understand and help your business.

Ignoring Updates: Make sure you regularly change your rules to reflect changes in your brand strategy or design trends.

Ignoring Feedback: Ask your team for feedback and change the rules as needed. 


Making detailed Figma brand rules is an important part of keeping your brand consistent and making sure that your message gets across clearly. This step-by-step guide lets you make clear, specific rules for your whole team.

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